A bilingual Canadian rapper, community builder, and entrepreneur, representing Lay’s^® x Doritos^®. He created a beautifully bold Hip Hop take on the hit song in both English and French.

Having performed at sold-out shows in North America, Asia, and Europe, he often considers himself as an artist from a small city with big dreams. His work in his community has led fans and followers to unofficially dub him the “Mayor of Ottawa.”

A best friend duo that creates pop songs infused with positivity, representing Lay’s^® x Smartfood^®. They’ve created a fresh and fun pop version of the iconic hit.

They are known for hitting the streets to create viral videos that deliver a dopamine-hit with their magnetic personalities online. They have over 1.2 billion views and 4.5M followers on TikTok.

One of country music's most celebrated female voices, representing Lay’s^® x Miss Vickie’s^®. She has delivered her take of the classic song with an added kick that makes it twangy and tangy.

Lindsay has two number one Canadian singles, Criminal and wAnt me back, and earned a 2023 Canadian Screen Award nomination (Best Host or Presenter, Factual or Reality/Competition) for her role as Host of Canada's Got Talent.